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Measuring Data Quality ROI

Data Quality Has a Clear ROI. Learn How to Calculate This Value

Every piece of data has value, some having more value than others. When deciding on how much to spend on cleaning data, creating a formal calculation can make decision easier.

Data Quality ROI is Easy To Calculate: For sales and marketing data, calculations are easy to create as marketing activities are measurable.
Missed Sales Opportunities Are The Biggest Contributors: Often the biggest contributor is all the missed sales opportunities from poor communication.
Customer Life-Time Value Compounds ROI: A missed sales opportunity is more than the single order that was missed, it’s all the repeat business that is missed.

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