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Measuring Data Quality ROI
Data Quality Has a Clear ROI. Learn How to Calculate This Value
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Every piece of data has value, some having more value than others. When deciding on how much to spend on cleaning data, creating a formal calculation can make decision easier.
  • Data Quality ROI is Easy To Calculate: For sales and marketing data, calculations are easy to create as marketing activities are measurable.
  • Missed Sales Opportunities Are The Biggest Contributors: Often the biggest contributor is all the missed sales opportunities from poor communication.
  • Customer Life-Time Value Compounds ROI: A missed sales opportunity is more than the single order that was missed, it’s all the repeat business that is missed.
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