Customer Life Time Value
See the Impact of Poor Data Quality on Your Customer Life Time Value
The biggest impact of poor data has a massive impact on the most important of marketing metrics - Customer Life-Time Value
- Learn How Poor Data Affects Customer Life-Time Value: See an example of how poor data affects a marketing campaign, subsequent sales and the customer life-time value
- Poor Data Can Destroy Repeat Business: By not communicating affectively with customers/prospects, repeat business can be lost.
- Cannot Be Ignored: Every business has a customer life-time value, the result of poor data will directly impact long term revenues. By calculating this value, your project losses due to poor data.
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