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The Art and Science of De-duplication

Learn the Principles Around De-duplication. Know How De-duplication Works

Knowing how de-duplication process work is essential to finding the right duplicates and finding them quickly.

Know Which Records to Compare: For a reasonable size database, you will have to optimise which records to compare
Know How To Compare Records: There are many ways to compare two records – Fuzzy Matching, Phonetic Matching, Out-of-Sequence Matching, Probability Matching, etc.
Learn About The Commonest Mistakes: Data problems that cause duplicates are similar for most organisations

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