European IT Solutions Provider
Retail
Case Study - European IT Solutions Provider
| Sector |
Retail |
| Client |
European IT solutions provider |
| Type of Data |
Business |
| Solution Areas |
Deduplication
Automation
Data Quality Measurement |
Key Business Issues
- Time and cost taken to match new data from 3rd parties with existing CRM database
- Matching abbreviated information e.g. NHS with National Health Service
- Identifying new information being provided
- Understanding data quality from 3rd parties
Solutions
The deployment of Acuate’s flagship product Integrity has automated the matching processes - significantly reducing manual effort and time.
The sophisticated matching and profiling functionality within the Acuate solution allows data from different 3rd parties to be measured.
Business Benefits
- More time spent on Marketing instead of managing data
- Clear ROI based on manual costs
- Higher quality matching results
- Measurement of data quality
- Increased business development opportunity
Global Telecommunications Solution Provider
Telecommunications Manufacturing
Case Study - Global Telecommunications Solution Provider
| Sector |
Telecommunications
Manufacturing |
| Client |
Global Telecommunications Solution Provider |
| Type of Data |
Business |
| Solution Areas |
Deduplication
Complex Data Issues
International Data
Professional Services |
Key Business Issues
- Poor lead generation
- Indirect and Direct Sales Channel conflicts
- Marketing spend wastage
Solutions
Acuate was instructed to deduplicate and improve the data quality of the Switzerland contacts database.
Some information was not contained in the correct fields. Using advanced matching algorithms within the Acuate solution – high quality duplicate records were identified.
The Acuate international data module enabled the Swiss salutations, name accents and postal addresses to be standardized and significantly improved.
Business Benefits
- Up to date and accurate information for lead generation
- Elimination of duplicate records
- Increased marketing effectiveness
Luxury Hotel Group
Travel & Hospitality
Case Study - Luxury Hotel Group
| Sector |
Travel & Hospitality |
| Client |
Luxury Hotel Group |
| Type of Data |
Consumer |
| Solution Areas |
Deduplication
International Data
Professional Services |
Key Business Issues
- Measuring the accuracy of new information from different sources
- Matching new guest information against existing guest information in CRM database
- Information standardisation
- Reporting inaccuracies
Solutions
Using innovative technology, Acuate’s Professional Services Team provided an ongoing data solution that:
- Received new reservation and guest information from different sources i.e. call centres, website, affiliate booking partners, hotel check-in staff etc.
- Measured new guest information for completeness
- Matched the new information with guest information held in the CRM system
- Standardised data for accuracy i.e. email format checking, name capitalisation correction, salutation-gender matching and international address matching
- Provided monthly reporting to the Board of Directors on data quality improvement
This approach ensures the organisation is always working with unique and reliable information.
Business Benefits
- Single Guest View
- Better guest loyalty profiling
- Identifying data capture training areas
- Knowledge and confidence in data quality
Case Study - DSGi Business
| Sector |
Retail |
| Client |
DSGi Business
European IT Retailer |
| Type of Data |
Business and Consumer |
| Solution Areas |
Complex Data Issues
Merging Data
Deduplication
Data Appendment |
Key Business Issues
- Unstructured Data i.e. information embedded within other data.
- Data Formatting i.e. identifying partial information, moving data to correct fields.
- Quick integration of data from stores, websites and acquired companies
- Deduplication of high volumes of data.
- Length of time and costs associated with fixing, integrating and matching data.
Commenting on the requirements, Steve Lowes, CRM Strategy Manager said
"We were conscious that the data we receive needed attention in order to maximise our cross-sell and up-sell effort. At the same time manual processing could not provide a solution given the volumes of data we work with.
Hence we needed an automated data quality solution that was both powerful and flexible." - Steve Lowes CRM Strategy Manager, DSGi
Solutions
Acuate’s flagship product Integrity™ was introduced to reformat, fix unstructured data issues, merge data from different sources and match records.
The Acuate solution provides integrated business and address matching data files.
“Acuate were chosen to provide our solution both because of their formatting and matching capability across the entire range of our data and because their solution can grow with us as our requirements develop” - Steve Lowes CRM Strategy
Business Benefits
- Single Client View
- Making Data Usable
- Fast Integration and high quality matching results
- Immediate Data Appendment creating customer rich profiling
- Resource Optimisation
- Clear ROI
Events Ticketing & Reservations Company
Hospitality
Case Study - Leading European Events Ticketing & Reservations Company
| Sector |
Hospitality |
| Client |
Leading European Events Ticketing & Reservations Company |
| Type of Data |
Business and Consumer |
| Solution Areas |
Merging Data
Deduplication
Automation |
Key Business Issues
- Time taken for Marketing resources to manage data
- Filtering data to meet data protection legislation
- Ensuring individuals and households are only contacted once
Solutions
Acuate’s flagship products Integrity™ and AcuMerge™ have been introduced to automate data merging, identify duplicate records (at an individual & household level) and validate email address formats.
Business Benefits
- Freeing up time to focus on Marketing activities
- Data protection legislation compliance
Leading UK Workplace Service Provider
Service Provider
Case Study - Leading UK Workplace Service Provider
| Sector |
Service Provider |
| Client |
Leading UK Workplace Service Provider |
| Type of Data |
Business |
| Solution Areas |
Deduplication
Automation
Data Measurement |
Key Business Issues
- Matching acquiring company databases
- Time taken to improve and report data quality
Solutions
The Acuate Integrity™ solution was deployed to provide high quality matching results, automatic data validation & improvement and comprehensive reporting functionality.
Business Benefits
- Quick and easy access to acquisition data
- High quality data matching
- Automated data improvement
- Comprehensive and ad hoc reporting
News International
Publishing Media
Case Study - News International Rupert Murdoch’s News Corporation UK operation
| Sector |
Publishing Media |
| Client |
News International Rupert Murdoch’s News
Corporation UK Operation |
| Type of Data |
Business and Consumer |
| Solution Areas |
File Merging
Deduplication |
Key Business Issues
- Time taken to merge high volumes of files in different formats
Solutions
The introduction of Acute’s flagship product Integrity™ reduced the time taken to merge files and make valuable information available from 3 weeks to 48 hours.
The solution now enables News International to bring large volumes of files in different formats together into a business required format and provide error free clear error checking to ensure the new layouts are delivered correctly.
Business Benefits
- Substantial saving in time and costs
- Data is made available to the business sooner
- Increased business development opportunity
Colliers CRE
International Property Consultancy
Case Study - Colliers CRE (International Property Consultants)
| Sector |
International Property Consultancy |
| Client |
Colliers CRE (International Property Consultants) |
| Type of Data |
Business |
| Solution Areas |
Deduplication
Automation
Data Measurement |
Key Business Issues
- Matching acquiring company databases
- Identifying client conflicts of interest
- Meeting legislative and industry compliance requirements
Solutions
The Acuate Integrity™ solution provides quick and easy integration of data so that client profiling can take place sooner.
Data standardisation and reporting functionality ensures client information is current, accurate and reliable in providing legislative and industry compliance.
Business Benefits
- Quick and easy access to acquisition data
- Identifying gaps in client offerings
- Leveraging cross-border relationships
- Auditable process of handling client information
- Increased profits
Global Financial Services Provider
Financial Services and Banking
Case Study - Global Financial Services Provider
| Sector |
Financial Services and Banking |
| Client |
Global Financial Services Provider |
| Type of Data |
Business |
| Solution Areas |
Deduplication
Automation
Data Measurement |
Key Business Issues
- Reputational Risk
- Matching Data across multiple data sources
- Data Consistency
Solutions
The Acuate Integrity™ solution provides simple and effective data standardisation and high quality matching.
The automated process delivers high quality information to meet varied and ad-hoc requirements for Marketing Departments across the business.
Business Benefits
- More time spent on building brand loyalty
- Better quality data used for customer profiling
- Identifying cross-sell opportunities
- Increased profits
World’s Leading Printer Manufacturer
Manufacturing Service Provider
Case Study - World's Leading Printer Manufacturer & Document Solutions Provider
| Sector |
Manufacturing Service Provider |
| Client |
World’s Leading Printer Manufacturer &
Document Solutions Provider
|
| Type of Data |
Business |
| Solution Areas |
Complex Data Issues
International Data
Professional Services |
Key Business Issues
- Formatting of data to meet new system input structures
- International addresses
Solutions
To ensure project delivery, specialist experience in dealing with complex data issues and international data was required.
On a country by country basis, Acuate’s Professional Services Team delivered high quality results.
Acuate processes included unscrambling data into required formats, improving international contact information and matching international addresses to high levels.
Business Benefits
- In-country business units now able to focus on sales rather than managing data
- No delay in new system going live
- Control over data standards and consistency
Global Biopharmaceutical Company
Pharmaceuticals, Research & Development
Case Study - Global Biopharmaceutical Company
| Sector |
Pharmaceuticals, Research & Development |
| Client |
Global Biopharmaceutical Company
|
| Type of Data |
Business (Pharmaceutical Sector) |
| Solution Areas |
Sophisticated Matching
Data Measurement
Professional Services |
Key Business Issues
- Sales territory overlaps
- Measuring the quality of new data being provided from trusted 3rd party sources
- CRM data quality
Solutions
Acuate’s Professional Services Team delivered matching of Pharmaceutical industry data against information held in the CRM system. This process enabled data provided by 3rd parties and data held in the CRM system to be validated and measured.
Using sophisticated matching algorithms, industry specific sales territories were matched to sales representitives and territories in the CRM system.
Business Benefits
- Sales territories mapped uniquely to sales representatives
- Matching and measurement of data being provided from 3rd parties
- Understanding of CRM data quality
- Identification of CRM data input issues
Leading Global Insurance Company
Insurance
Case Study - Leading Global Insurance, Risk Management & Reinsurance Providers
| Sector |
Insurance |
| Client |
Leading Global Insurance, Risk Management &
Reinsurance Providers
|
| Type of Data |
Business |
| Solution Areas |
Deduplication
International Data
Automation |
Key Business Issues
- Time being spent on managing data across different business units
- Data inconsistency
Solutions
The Acuate Integrity™ solution delivered high quality matching across UK and international data whilst automating data standardisation.
Business Benefits
- Less time spent on managing data, company wide
- Increased marketing effectiveness
- Data standardisation
High Profile Internet Portal to the IT Industry
Publishing & Media
Case Study - High Profile Internet Portal to the IT Industry
| Sector |
Publishing & Media |
| Client |
High Profile Internet Portal to the IT Industry
|
| Type of Data |
Business |
| Solution Areas |
Deduplication
Automation |
Key Business Issues
- Job Title field matching
- Confidence Level Matching
- Automatic new Job Title updating
Solutions
Acuate’s Integrity™ product provides an integrated field matching solution using a confidence matching indicator. Where information in a given field does not match a set criteria, then, based on the confidence level, the new information is added to the field dictionary.
Matching across European data takes advantage of the Acuate International Data module.
Business Benefits
- Less time spent on manually investigating Job Titles
- Informed decision making ability based on confidence level indicators
- High quality matching results
- Higher customer satisfaction levels